Our Purpose

Empowering organisations to lead the change they want to see in the region.


Fishbowl PR was founded in 2010 by Birgit Schonafinger. It has been built on Birgit’s commitment to good relationships as the basis for business and community prosperity. Birgit’s clients benefit from her extensive local knowledge and networks. She contributes to many community, not-for-profit and start-up projects in a pro bono capacity.

Fishbowl PR is a Registered Consultancy with the Public Relations Institute of Australia (PRIA). Birgit was made a Fellow of the PRIA's College of Fellows in 2015. She is also a member of PRIA's Victorian Registered Consultancy Group committee and a member of the International Association for Public Participation (IAP2).

Birgit Schonafinger

MA (Org Comm) FPRIA

I grew up in the family business – a bakery in north east Victoria - where I learnt early the value of good customer service.

As a child, writing captured my imagination and my first job was as a print journalist. There I enjoyed telling the stories of people in their communities. It was also a good fit for my fascination with issues and my need for variety.

I travelled through Egypt and Europe and lived and worked in the UK for five years before moving to Melbourne where I worked as a newspaper sub-editor.

Returning to north east Victoria in 1996 led me into local government public relations roles, strong connections to community, old and new networks and eventually to starting Fishbowl PR in 2010.

I love the variety of work and am energised by the interesting projects and the people I get to work with – both clients and collaborators. The results our projects have delivered in raising awareness, improving understanding, strengthening community connections and delivering new initiatives in the region really make the work rewarding.

I look forward to your call to see if Fishbowl PR is a good fit for your project.

- Birgit

Who’s Inside the Fishbowl?

We’re pleased to collaborate with other specialists to provide benefits to our clients.

What has a fishbowl got to do with PR?

At Fishbowl PR, we understand the importance of having people on the outside looking in, to give fresh, new insights on your business.

We also understand that businesses and organisations are heavily scrutinised by the public and other external stakeholders. Being so open to public view is like operating in a fish bowl - a potentially daunting prospect, we can turn into an exciting opportunity.

The business name 'Fishbowl PR'

It's about getting an outsider's perspective on your business.

It's a reference to the contemporary expression: "Fishbowl....a place, job, or condition in which one's activities are open to public view or scrutiny"

It highlights the link between the culture of an organisation (the inside) being visible to external stakeholders and affecting how they interact with the organisation.

"A fishbowl is an engagement tool which allows people to hear the perspectives of others on a particular issue or project."

- dictionary.com